Apple partners with ‘American Idol’
Apple announces that they have partnered with American Idol as a signature sponser acquiring exclusive rights to audio and video performances to television’s most popular show. This partnership will bring music fans all of the contestant performances from Season Seven exclusively on the iTunes Store (www.itunes.com). Beginning this week, fans will be able to purchase music peformances for 99 centers per song. Additionally, viewers will be able to purchase the full video of Top 12 finalist performances fro $1.99 beginning March 11th.
“We’ve created a special section on the iTunes Store for ‘Idol’ fans with an incredible array of music and video performances from television’s most popular show,” said Eddy Cue, Apple’s vice president of iTunes. “We think ‘American Idol’ viewers are going to love the ability to purchase and download ‘Idol’ performances from iTunes.
The iPod becomes the official digital music player for Idol while the iPhone becomes the show’s official handset.